My favourite high streets have always been those that are like a showcase of the local business and entrepreneurial talent populating an area.
It offers a community behind every shop window, reflecting the people that live and work there.
It’s the most exciting shopping trip. A distinctive story telling experience that nowhere else will have and the satisfaction you feel in purchasing something that is utterly unique.
I want brands and independents to have access to the high street again. Re-claiming what high street shopping truly means.
Do we need hundreds of the same store on every corner; surely you just need an app for that nowadays?
For this to happen we need government-backed support. We need to strip back business rates and exploitative rents that go with it.
Shops could then reinvest in the definition of a flagship store. Do we need hundreds of the same store on every corner; surely you just need an app for that nowadays?
Is there a role reversal about to occur? Will the huge homogenized conveyor belt of fashion exist only on-line?
This high street could be the antitheses of lazy fashion; a platform for creativity, collaboration and experiential shopping. It could be a place where consumers can engage with the storytellers and business owners that make up our local communities.
Will this inject the joy into owning a piece of clothing with genuine integrity behind it?
When I am comfortable to go on a shopping trip again this high street would be the perfect day spent.