My favourite high streets have always been those that are like a showcase of the local business and entrepreneurial talent populating an area.   

It offers a community behind every shop window, reflecting the people that live and work there. 

It’s the most exciting shopping trip.  A distinctive story telling experience that nowhere else will have and the satisfaction you feel in purchasing something that is utterly unique.  

I want brands and independents to have access to the high street again.  Re-claiming what high street shopping truly means.  

Do we need hundreds of the same store on every corner; surely you just need an app for that nowadays?  

For this to happen we need government-backed support. We need to strip back business rates and exploitative rents that go with it.

Shops could then reinvest in the definition of a flagship store.  Do we need hundreds of the same store on every corner; surely you just need an app for that nowadays?  

Is there a role reversal about to occur?  Will the huge homogenized conveyor belt of fashion exist only on-line?

This high street could be the antitheses of lazy fashion; a platform for creativity, collaboration and experiential shopping.  It could be a place where consumers can engage with the storytellers and business owners that make up our local communities.

Will this inject the joy into owning a piece of clothing with genuine integrity behind it?

When I am comfortable to go on a shopping trip again this high street would be the perfect day spent. 

Ready for your journey? 

If intimate apparel is your burning ambition we have packages to guide you from the very beginning.  Head over to our contact page to talk and we can advise you on the Package that would suit you.